Board of Directors

Christine Jeffries

Owner, Fast Lane Enterprises, LLC

Christine is an independent sales representative offering custom logo products and apparel for business, retailers, promotions, and special events.  She focuses on helping build brand awareness through marketing and promotional products.  Christine offers innovative and creative retail products to all businesses in the Finger Lakes region.  She’s committed to working within the Finger Lakes community and supporting local business and charitable organizations.

Victor Pultinas
Vice Chair

Owner, Lake Drum Brewing

I have lived in Geneva since 2005, and in this short time I have come to see Geneva and the surrounding area grow and change.  I am the co-owner of a small brewery and cidery in downtown Geneva; Lake Drum Brewing.  We have successfully been in operation for just over two years operating under a Farm Brewery license that requires us to use a percentage of NYS ingredients in our production process.  The majority of the apples that we use for our ciders come from neighboring Seneca Castle but I am sourcing as many as I can from the Geneva community as well. 

This past June my partner and I purchased a ten acre piece of property in Waterloo where we will be planting apple trees starting in the spring of 2018.  We also have three full functioning greenhouse's, one of which is currently being occupied by Maggie's Greens, (a small micro-green business).  The FLCB has great roots and great potential, and I would love to be apart of this growing organization especially as the farm/ food/ and beverage industries that surround us become more important.

Larry Wilcox

Owner, Finger Lakes Artisan Foods, LLC.

After running a bakery, in the City of Rochester, for over twenty years, Larry Wilcox started a distribution operation, specializing in local, farmstead cheeses. The company now has more than a dozen cheese makers that they represent, as well as many small-scale producer items, such as sauces, baked items, and produce from the local farms throughout the Finger Lakes Region. They deliver to Wineries, Farm Stands and Restaurants, and also picks up restaurants’ compostable materials, managing to almost never mix the them up. Larry truly has food in his blood.

Larry has been treasurer of the FLCB, since 2012, and has served as treasurer for his Church, and the Greater Rochester Spina Bifida Association.

Dan Bell

Growing up in Varick, NY I was fortunate to have parents that encouraged learning and growing. My mother was an elementary teacher and fostered my curiosity as a child taking me to Australia in 1997 and sending me to Europe in 2004 among various stateside road trips.

Through these adventures I have developed a curiosity for culture; food, beverages, and customs etc. With this interest, I turned to our local wine industry. In 2004 I met Tom & Susie Challen of Cayuga Ridge Estate Winery and worked there on and off until 2012. During my time there I gave tastings, helped in the cellar, in the vineyard and soaked up knowledge at any opportunity.

While toiling in the their picturesque vineyard I began taking pictures which led to shooting photos for Miranda Odell at the Seneca County Chamber ( I still work with Miranda, just at the Geneva Chamber of Commerce ). The chamber job led to others including wedding photography and commercial photography. I love shooting (and tasting!) food and beverage when I get the chance! Every day I'm excited to help shine a light on those people and businesses that make our region special.

I love to cook, play basketball and spend time on the lakes or hiking among the many waterfalls of the finger lakes. I love Geneva and am proud to be a part of that community.

Priscilla Bonnell
Board Member

Priscilla is a Finger Lakes region native who returned to the area in 2017 after living in Colorado and California for several years. She obtained her Bachelor's Degree from Colorado College in 2007 and went on to the University of California, Berkeley where she spent a year as a doctoral student in the sociology department. After deciding to pursue other interests, Priscilla moved back to Colorado where she started her own pet service business and worked as a veterinary technician. She went on to obtain her Associate's Degree in Veterinary Technology from Front Range College in Fort Collins, Colorado and became a Licensed Veterinary Technician in 2016. Priscilla is now applying her knowledge of veterinary medicine and animal science as the Swine Gestation Manager at Pedersen Farms, where she oversees a 1200 head, antibiotic-free breed to wean operation.  Priscilla shares a passion for farming with many in her family, but her grandfather holds a very special place in her heart, hence the name of her small vegetable production operation in Seneca Castle-Grandpa's Girl Farms.  She and her grandfather grow together in the gardens, producing a variety of organically grown vegetables. Their produce can be found at their farm stand, on plates at local restaurants as well as in regular donations to the Geneva Center of Concern.

Sean Roulan
Board Member

Sean has a huge passion for growing flowers and healthy food, which began at a young age in his Okinawan grandmother’s garden. He hails from the Finger Lakes in western NY and has been in the horticulture field for 17 years.  Sean studied horticulture and ecology at UMASS Amherst before attending the Conway School of Landscape design where he received a Masters of Arts in ecological landscape design. Sean has been practicing yoga for over a decade to live in the flow and heal his scoliosis.  He is trained in Liquid Flow Yoga (600 hrs) and not so secretly believes that gardening is the most advanced practice of yoga. He offers public and private yoga instruction through

He has designed and planted beautifully edible gardens/farms at homes, schoolyards, tribal reservations, urban parks, and farms. He formerly ran two CSA farms near Philly and NYC, designed a farm for an iron chef, operated a non-profit edible schoolyard organization and taught the members of 13 Philly parks how to garden while implementing beautiful and sustainable gardens.  His highest form of service in this life is teaching humans of all ages to garden, while creating flower and food filled ecosystems on this earth. Sean is a farmer, gardener, educator and ecological landscape designer who loves to build gardens, farms, and health human bodies from the soil up. He currently designs and implements landscapes through 

Jacob Fox
Board Member
I run a business called Organix Green Industries that helps manage nutrients in agriculture and municipalities. I am a resident of Geneva NY and a lover of FLX foods. I am involved in water quality projects around the Finger Lakes and focus on regenerative resource practices.
Joe Kennedy
Board Member

Bartender and owner of The Linden Social Club since 2016. Events, education and cocktail demonstrations for The Linden, non-profits and local businesses. Passionate about low waste, local sourcing and community engagement in the culinary and food production industries. 

Wendy Guilfoose-Morley
Board Member
Kevin Collado
Board Member
Growing up in the Bronx, NY as the proud son of two immigrants from the Dominican Republic and Colombia, respectively, my connection to food began early and manifested itself mostly through my interactions with the grocery store that my folks have owned and operated for as long as I can remember. In moving to Putnam County and then going to school in Westchester County since the sixth grade, I was able to gain an appreciation for the variety of people and places that encompasses the state of New York. It wasn't until coming to Hobart and William Smith Colleges for undergrad that I was able to explore more parts of the state and, in particular, become familiar with the gem that is Geneva, NY in the idyllic Finger Lakes region. Having graduated from HWS with a bachelor's in Architectural Studies, I have had the opportunity to live and work in Geneva as an AmeriCorps VISTA researching the issues of food access and food insecurity in our community. You can usually find me playing soccer, hiking or running up the nearest hill, or cooking something new and exciting for my next meal.
John Edson
Board Member
Natalie Baris
Director of Operations
Natalie has been manager of the Farm Store at Geneva-based Red Jacket Orchards since the spring of 2013. She works closely with all aspects of the company, as well as dozens of Finger Lakes based producers, artisans and farmers. Natalie is native to upstate New York, a graduate of State University of New York College of Agriculture and Technology at Cobleskill. Her professional endeavors always included food in one way or another. Whether she is behind the line donning a chef coat, or coordinating open-air farmers markets, food is her passion. Most recently a large part of her role at the Farm Store is curating new and exciting goods from the Finger Lakes. Natalie is also Director of Operation for Finger Lakes Culinary Bounty. A 14 county non-profit collaborative regional food network that helps educate consumers about locally-produced foods and beverages while fostering relationships within the marketplace. Just this year, Natalie was hired as the Trumansburg Farmers Market Manger. A mid-size open air market, going into their 18th season. Natalie recently was elected to the Board of Directors of the New York Cider Association. The New York Cider Association was created in 2015 to foster community amongst and act as the collective voice and organizing body for apple growers and cider makers throughout the state. She also sits on the marketing committee for the Finger Lakes Tourism Alliance as well as the committee for Community Outreach for Friends of the Keuka Outlet.