Finger Lakes farm and food producers are invited to learn how to get more attention in today's competitive market place at the Finger Lakes Culinary Bounty's Spring Education Day Workshop on Monday, March 30, 9:30 AM to 3:30 PM, in Jordan Hall at the NYS Agricultural Experiment Station in Geneva. The morning program includes two concurrent sessions - one focused on developing a processed product, the second on strategies for getting products to market. Featured speakers include Dr. Olga Padilla-Zakour, director of the NYS Food Venture Center, along with experienced Finger Lakes food business owners who will share their stories.

The afternoon workshop will focus on "Telling your Story" -- how to get noticed by the media. Julia Reich, branding specialist and principal of Julia Reich Design,  will lead off the program with a discussion of marketing and self-promotion (see below for an opportunity to tailor this presentation to meet your needs!). Next Michael Welch, Publisher of Edible Finger Lakes Magazine, will talk about what makes a good story for print media followed by radio personality, Michael Warren Thomas, who will discuss getting on radio shows to tell your story.

A delicious lunch featuring local foods will be catered by Finger Lakes Culinary Bounty member Fiddleheads Concepts. Program cost (including workshop, handouts and lunch) is $25 FLCB current members/$45 non-members before March 15; $35 member/$55non-member after March 15.

For more information about the program and to register, contact Liz Karabinakis at 607-272-2292 or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it . Advance registration is requested by March 15, 2009. You can also register by using the form available below.

Registration Form

Help tailor the afternoon workshop, led by Julia Reich, to meet your needs. Potential topic areas include:

• branding & design
• websites
• blogs
• online social media outposts (twitter, LinkedIn, Facebook, etc.)
• e-newsletters
• podcasts
• developing your 'elevator speech'
• special emphasis on minimal cost/free of charge techniques
  

 Take this brief (less than 5 minute) survey to let us know what you are most interested in, or contact Julia Reich at 315-364-7190 or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

Check out our printable program